On Monday morning we awake to a new dawn of television as product placement comes to a small screen near you.
Amongst the first to leap are ITV who have announced it is actively pushing This Morning as its flagship show to carry product placement. A number of other shows on the channel are looking at product placement models and these could include adding brands placements in the post production stage to save on time and costs.
Other less subtle methods will appear, with Channel 4's Come Dine With Me expected to sign a deal with a leading supermarket and Electronic Arts (EA Games) are set to broker a deal for a significant presence during Premier League football matches on Sky Sports.
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